Outreach plan for new suppliers
We run two sequences, and each contact goes into one, never both.
Our two sequences
Which one depends on what we have for each contact.
Email only, no LinkedIn
For contacts with an email but no LinkedIn profile.
Email and LinkedIn
For anyone with an email plus a LinkedIn profile.
Sequence 1: Email alone
Four emails in total, each sent only if nobody has replied yet.
First email
Short intro and one clear question.
Quick reminder
Reply in the same thread, a gentle nudge.
A fresh angle
Same thread, a new reason to reply.
Last note
Brief close-out, simple to answer.
Sequence ends
Sequence 2: Email plus LinkedIn DMs
Email first, then LinkedIn, and the next step depends on whether they accept.
First email
Short intro and one clear question.
Personalized connection request
With a short note.
Accepted the request within 3 days?
LinkedIn message
Say thanks for connecting, then ask the same question.
Sequence ends
Second email
Reply in the same thread, a gentle nudge.
Still no response within 2 days?
LinkedIn message
Short note that points back to the email.
Sequence ends
One LinkedIn catch
LinkedIn only allows messages to connections, so if the request is still pending by day 7, that message is sent as an InMail or skipped.
The rules for both
- One reply, on either channel, stops the sequence for that person.
- Sends go out Monday to Friday, in each contact's time zone.
- Both sequences run on the same Lemlist account.